Mobile Rich Media Pioneer Crisp Media Announces Acquisition of Smart Device ...
MarketWatch (press release)
"As our audiences interact more frequently with our content brands via mobile based platforms, we are focused on creating the very best advertising solutions for our marketing partners," said Cameron Clayton, EVP Digital, The Weather Channel. ...
See all stories on this topic »BlackBerry Maker RIM Renames New Mobile Platform
Vision 2 Mobile
"As announced at DevCon Asia, RIM plans to use the 'BlackBerry 10' brand name for its next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners," RIM said in a statement. ...
See all stories on this topic »Top 20 Secrets to Success in Hotel SMS Marketing | By Margaret Mastrogiacomo
Hospitality Net
Some key questions you should ask yourself: What is the best time of day to send a mobile blast based on past results? What types of campaigns have the highest number of opt-ins? Which customer segments are most engaged with my brand via mobile, ...
See all stories on this topic »Randi Zuckerberg: The Future is Mobile
Sacramento Bee
6, 2011 /PRNewswire-USNewswire/ -- Digital power player Randi Zuckerberg in a radio interview today suggested companies tap the power of social media and mobile devices, talk to people in the real world and focus on building a brand instead of being ...
See all stories on this topic »EE stores performing 10pc better than Orange and T-Mobile
Mobile News
Coull said EE's single brand meant that the network could get both the Orange and T-Mobile brandsinto towns that previously might not have been viable. Everything Everywhere (EE) launched its 20th store at the White City Westfield shopping centre last ...
See all stories on this topic »Google looks to buff up tarnished brand image
Vancouver Sun
... president for global marketing in early 2009, Lorraine Twohill has built Google marketing teams based in more than 40 countries, teams that co-ordinate everything from newspaper advertising for Google to mobile apps that promote the Android brand. ...
See all stories on this topic »How Verizon Wireless Is Alienating The High-Income, Tech-Savvy Consumer It ...
AdAge.com
What happens when major consumer brand successfully claims the title of 'category leader,' appealing to the biggest spenders in the market, only to then do the very things that anger their highly coveted demographic? Verizon Wireless may be about to ...
See all stories on this topic »InsightExpress Pioneers Tablet Ad Effectiveness Measurement with Tablet AdInsights
MarketWatch (press release)
"Given our longstanding expertise in brand communications and mobile research, InsightExpress is uniquely positioned to lead the research community down this exciting path." "As we have witnessed the tablet phenomenon and experienced the profound ...
See all stories on this topic »
MarketWatch (press release)
"As our audiences interact more frequently with our content brands via mobile based platforms, we are focused on creating the very best advertising solutions for our marketing partners," said Cameron Clayton, EVP Digital, The Weather Channel. ...
See all stories on this topic »BlackBerry Maker RIM Renames New Mobile Platform
Vision 2 Mobile
"As announced at DevCon Asia, RIM plans to use the 'BlackBerry 10' brand name for its next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners," RIM said in a statement. ...
See all stories on this topic »Top 20 Secrets to Success in Hotel SMS Marketing | By Margaret Mastrogiacomo
Hospitality Net
Some key questions you should ask yourself: What is the best time of day to send a mobile blast based on past results? What types of campaigns have the highest number of opt-ins? Which customer segments are most engaged with my brand via mobile, ...
See all stories on this topic »Randi Zuckerberg: The Future is Mobile
Sacramento Bee
6, 2011 /PRNewswire-USNewswire/ -- Digital power player Randi Zuckerberg in a radio interview today suggested companies tap the power of social media and mobile devices, talk to people in the real world and focus on building a brand instead of being ...
See all stories on this topic »EE stores performing 10pc better than Orange and T-Mobile
Mobile News
Coull said EE's single brand meant that the network could get both the Orange and T-Mobile brandsinto towns that previously might not have been viable. Everything Everywhere (EE) launched its 20th store at the White City Westfield shopping centre last ...
See all stories on this topic »Google looks to buff up tarnished brand image
Vancouver Sun
... president for global marketing in early 2009, Lorraine Twohill has built Google marketing teams based in more than 40 countries, teams that co-ordinate everything from newspaper advertising for Google to mobile apps that promote the Android brand. ...
See all stories on this topic »How Verizon Wireless Is Alienating The High-Income, Tech-Savvy Consumer It ...
AdAge.com
What happens when major consumer brand successfully claims the title of 'category leader,' appealing to the biggest spenders in the market, only to then do the very things that anger their highly coveted demographic? Verizon Wireless may be about to ...
See all stories on this topic »InsightExpress Pioneers Tablet Ad Effectiveness Measurement with Tablet AdInsights
MarketWatch (press release)
"Given our longstanding expertise in brand communications and mobile research, InsightExpress is uniquely positioned to lead the research community down this exciting path." "As we have witnessed the tablet phenomenon and experienced the profound ...
See all stories on this topic »
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