Mobile Brand

Mobile apps vs. mobile websites for brands
Marketing magazine Australia (blog)
The question is not what is the better solution – a mobile application or
a mobile site – it is what works for your customer, brand and
organisation? By understanding what it is you are trying to achieve from
mobile in the first place and answering ...
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Tata Docomo in revamp mode
Moneycontrol.com
Even as rumour mills buzz with talk of high-level exits from the company,
CNBC-TV's Nikita Rana reports it is betting on realigning its brand as part
of its mobile business consolidation exercise.
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Nokia, Sponge collaborate to market mobile solutions
Vanguard
Sponge and Nokia have put together a conference tagged "Mobilizing your
brand", which attracted leading brands like Coca Cola, Etisalat, Alcatel
Lucent as well as the mobile marketers Association of the United Kingdom.
Speaking at the event, ...
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KPN to Decide on 'Difficult' French Business Within 6 Months
BusinessWeek
KPN operates the Simyo brand as a so-called mobile virtual network
operator, or MVNO, using the networks of Bouygues and Orange. "Selling
their MVNO in France, but also in Spain, would be consistent" with KPN's
strategy of focusing on its Ortel brand, ...
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eShave Launches "All A Man Needs" Interactive Mobile Ad Campaign
San Francisco Chronicle (press release)
Award-winning grooming brand, eShave, employs QR code in new innovative ad
campaign to be displayed on phone kiosks throughout Manhattan. Featuring
its signature product - the customizable sets - eShave's campaign utilizes
the latest technology in ...
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10 Apple Missteps That Surprised the Mobile Market In 2011
eWeek
News Analysis: Apple has had a big year, but the company did make some
missteps this year that had an impact on its financial performance and
brand. It's not often that Apple makes mistakes. Over the last decade, the
company has been offering some of ...
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Vitrue 1st To Let Brands Offer Mobile Access To Their Facebook ...
By Josh Constine
Considering roughly 40% of Facebook's users are accessing the site via
these mobile interfaces, brands are missing out on serving their content to
hundreds of millions of people. But Page management platform Vitrue
announced a ...
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TechCrunch
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy's, Sears ...
By Staff reports
This day-long New York event is a must-attend for brands, retailers, ad
agencies and publishers looking to plan effective mobile strategy and
tactics in 2012, a year where strong customer ties will matter more than
ever. At this exclusive summit ...
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Mobile Commerce Daily
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Need help matching this mobile brand : ) | Typophile
Need help matching this mobile brand : ). DesigNerd83 30.Nov.2011 6.05am.
DesigNerd83's picture. Can anyone identify this typeface? Thank you ...
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