Mobile Brand

New Twitter On Web, Mobile Simplifies, Adds Brands
Forbes
Twitter revamped its design with a new version of its website and mobile app, the company announced Thursday. The new design organizes the service around four main sections, which are now the same across mobile and the website: Home, Connect, ...
See all stories on this topic »Mobile Behavior Could Finesse Search Strategy
Mediapost.com
Industry execs suggest the average consumer stores about seven apps on their mobile phone. And while they might have an app for banking, they might not have an app for a specific retail brand. Companies need to give consumers choice. ...
See all stories on this topic »CC to investigate Skinny mobile Sim-lock
Stuff.co.nz
The Commerce Commission says it is aware of plans by Telecom's Skinny youth mobile brand to Sim-lock phones when it launches early next year and is looking into the issue. A spokeswoman said it would talk with the players in the telecommunications ...
See all stories on this topic »Purpose, commitment vital for app success
ZDNet Asia
By Jamie Yap , ZDNet Asia on December 9, 2011 (12 hours ago) Companies looking to expandbrand awareness via mobile apps need clear idea what purpose it will serve and how committed they are otherwise project will fail, says industry insiders. ...
See all stories on this topic »Twitter Redesign Adds Brand Pages, Embeddable Tweets
Search Engine Watch
The new mobile version of Twitter's site should now be visible at mobile.twitter.com and on Twitter for iPhone and Twitter for Android. Home section will show embedded photos, videos, and conversations in tweets. New Connect section will keep track of ...
See all stories on this topic »Century 21 Real Estate Wins Stevie Award for Best Mobile Marketing
RisMedia.com (press release)
With one in four adults owning a smart phone and mobile gaming attracting 26 million players a day, CENTURY 21 launched a highly successful in-game brand promotion on ngmoco's mobile game—We City—in 2011. According to the company, their innovative ...
See all stories on this topic »Branded mobile apps increase interest in products
Institute of Direct Marketing (press release) (subscription)
The study, conducted by EurekaAlert, surveyed 225 people, and found that the use of apps sponsored by a brand generally gave better responses when people were questioned about how they felt about new products afterwards. Most successful kinds of apps ...
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